The Kentrix Solution USPs

 

Demographic data is widely available largely through the national census. However it fails to drill down on important features that affect product purchase. 


Kentrix Data adds to the precision by adding the market perspective into consumer profiling . 


There are various levels of drill down that add larger precision starting with a simple Demographic profile data and then further increasing the precision by adding Income profiles, Lifestyle Affinity segmentation , Product Purchase affinities and time window and finally the homogeneity of markets .

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