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Showing posts with the label Indian consumer

Top Market Research Companies in the World: Uncovering Valuable Insights for Success

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  In this article, we will explore the top market research companies in the world and delve into the expertise, authority, and trust they bring to the table.   In today’s competitive business landscape, staying ahead requires a deep understanding of the market and its trends. This is where market research companies play a crucial role. By providing valuable insights and data-driven analysis, these companies help businesses make informed decisions and drive their success.  Top Market Research Companies in the World Kentrix   Company Name  Kentrix Website https://kentrix.in/ Contact 7738805619 Products and Solutions 1. KARMA – CUSTOMER ENRICHMENT 2. GEOMARKETER – LOCAL INTELLIGENCE MICRO-MARKET SEGMENTATION 3. SEGURA – CUSTOMER RISK IDENTIFICATION 4. PERSONA 360 – IMPROVE YOUR DIGITAL TARGETING   ABOUT KENTRIX    Kentrix is a cutting-edge business intelligence platform that offers comprehensive solutions to help businesses make informed decisions an...

Not just demographics, but Consumer Profiles are the key to efficient Marketing

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  A good amount of data is available on the age , sex and income profiles of residents of different geographies. And this forms the basis of important business decisions which can create profitability for businesses. However, what constitutes good data, that create and run business plans, is availability of Consumer Profiles of these customers.      How is a Consumer Profile different from the regular demographic data ?    The easiest way of getting pin code wise demographic data is through the National Census.  The National Census  will provide you with  basic population characteristics including age, sex, marital status, household composition, family characteristics, and household size.   The national census being a laborious  process that is supposed to cover people residing in each and every part of the country is a process that is conducted in India every ten years. This data collected requires intense collation and is made ava...