What are the changing trends in Consumer Behaviour?

  Digitalization has transformed the way our world works, and the retail industry is not far behind. The impact of the transformation can be seen in the dramatic evolution of the way consumers shop, consumer behaviour and make purchasing decisions. With e-commerce, social media, and extensive use of mobile devices, consumers today have more access to information and choices than ever before. In India, this evolution of the consumer has been particularly pronounced, with the   country’s e-commerce market  expected to reach $200 billion by 2026. In this scenario, understanding the changing consumer landscape and evolving consumer expectations has become a non-negotiable for businesses. With multiple digital touchpoints generating volumes of consumer data, one of the ways you can address this issue is by leveraging  big data analytics  to gain insights into consumer behavior and preferences. These insights can help retailers to gain a deeper understanding of their ...

  The post pandemic years have created a new lifestyle for the Indian consumer . This  has in turn changed how the consumer shops, and what the consumer purchases. Understanding this change in   consumer behaviour   has become even more critical for new brands in the market as well as established brands. The same customer has a different set of choices now and has learnt newer ways through different channels to fulfil her choices. The huge jump that we have seen in smartphone usage has influenced when and how consumers make purchases. This has led to the biggest change in consumer behaviour. When looking for a consumer need, the phase of discovery itself has thrown up a wide range of options. All it takes is a simple smartphone search that will give them a wide range of options, that can help cater to their needs. And the detailing about the product is now much more elaborate. An interest piece of information that 90% of online buyers discover their product on YouTube...