What are the changing trends in Consumer Behaviour?

  The global online pharmaceutical retail market is witnessing significant growth, especially in India, largely due to increased demand during COVID-19. Yet, new entrants face considerable challenges, necessitating a solid market entry strategy. The online pharmacy market in India is expected to grow at a CAGR of 22.20% from 2022 to 2027, reaching INR 89.47 Bn. A well-planned market entry strategy is critical to success and should address regulatory compliance, competitive advantage, target market identification, risk management, and resource allocation. Data analytics plays a pivotal role in developing an effective strategy. It aids in conducting market research, selecting products that adhere to regulations and meet consumer needs, segmenting customers based on various parameters, and identifying effective marketing strategies. Furthermore, AI and Big Data are becoming indispensable in devising market entry strategies. They aid in consumer profiling, market analytics, pricing optimiz

  Payment defaults pose significant challenges to businesses, such as lost revenue, strained customer relations, and extra administrative expenses. Segura by Kentrix offers advanced customer risk identification solutions, helping businesses reduce such defaults. Payment defaults can lead to cash flow crises, damaged reputations, decreased profitability, and negatively impact customer relationships.  Customer risk identification can mitigate these problems but faces its own challenges, like ensuring data quality and privacy. However, its benefits include reduced payment defaults, improved cash flow, and better customer relationships.  Segura's API can be integrated into existing payment systems for real-time risk identification and assessment, allowing businesses to identify high-risk customers and take necessary steps. It also offers a range of risk indicators like fraud risk, bankruptcy risk, identity verification, etc., enabling businesses to evaluate their customers' credit